“Pivot,” is a word now intrinsically linked to Small Businesses (i.e. drycleaners) and the Covid 19 crisis. Small Businesses are being told to pivot to meet the needs of the new economy and simply stay alive.
For drycleaners, pivoting may mean among other things (1) adding related products and/or services; (2) finding new ways of reaching and engaging your customers; (3) expanding uses of facilities and personnel; and (4) becoming lean and nimble to limit overhead.
During the many weeks of DLI/PDCA conference calls, I heard cleaners discuss pivoting ideas like adding lockers, making and selling PPE, using delivery trucks to deliver parcels and food, and consolidating operations to limit overhead.
Successful pivoting requires the right frame of mind. Think like a startup as your business evolves for the better. Maintain a positive attitude and incorporate technology to do more with less. Of course this advice is easier said than done. Where can cash-strapped owners turn for help in implementing pivoting ideas?
No worries, PDCA is coming to the rescue with Fall Fest Expo. Fall Fest Expo will offer individualized education and training through a series of virtual workshops. There are workshops for every department in your plant.
Additionally the workshops are archived for an extended pe- riod with unlimited views. Call the PDCA office for details.
George (Steve) Stevenson
Someone asked me a couple of weeks ago what new innovations have I thought would help get our industry through these turbulent times?
I reflected on this question and realized that my response would be different than most.
Innovations? Sure, there are obvious ones to consider: Initiate, or grow, your route business. Start, or promote, your wash-dry-fold service. Advertise your tailoring department. All make sense. On and on it goes.
My contention to you is that the greatest change or “innovation” is something that you probably haven’t done in a long time: Take a long hard look in the proverbial mirror. What do you see?
What do you honestly think that you do well? How about not so well? Are you running your business to its peak efficiency or profitability?
Are there necessary changes, that you previously resisted, that now need to be made? Are you ready to do what needs to be done?
It’s a whole new world out there!
If nothing else, the past six months should have given us time to pause and reflect. Many in our industry have been dropped to their knees, with their financial survival in the balance.
Are you prepared to get your message out to your current and prospective customer market and back it up with the quality and customer service required to keep standing? If not now, when?
As always, please feel free to contact me at 267-701-6045. Here’s to better days ahead!
...from the Board
How to Clean Cloth Face Masks
Face masks may be with us for some time. This is a great service you can offer your customers. The most important concern is making sure the masks are disinfected and ready to wear when you return them. Disinfecting is different from sanitizing. Disinfecting kills microscopic organisms (germs, viruses, fungi).
Disinfection is usually achieved by using EPA approved chemicals that kill the organisms and prevent them from spreading. Sanitizing reduces, not kills, the number and growth of bacteria, viruses and germs.
For face masks, we think it is important that you take every step to ensure they are virus and bacteria free.
1. Place the face mask from each customer or household in a net bag ans secure the bag closed. Then mark the bag to identify the customer. The new bag will help prevent the face masks from entangling. It is important that you leave ample room in the bag so the face masks get the necessary mechanical action during laundering.
For a small net bag such as the size used for lingerie, usually 20-25 masks will fit well. You can adjust the number based on the size of the bag. The key is to provide enough space for the mask to move around in the bag without tangling. You might want to consider giving your customer a net bag they can use at home to store their face masks until they bring them to you.
2. There are a couple of ways to ensure disinfection during laundering. We suggest using an EPA-approved chemical that would be safe on most colored fabrics. The reusable facemasks from the general public can be made from dyed or printed fabrics, Also, some of these masks may contain spandex fibers. In these instances, chlorine-based bleach would not be appropriate, A color-safe bleach, peroxyacetic acid or hydrogen peroxide, a citric acid product or quatemary ammonium like Lysol would work best.
Since these masks may contain cotton, you want to minimize shrinkage. So, while hot water (160F) is best, with the appropriate chemicals, water temperature can be reduced. 3. After tumble drying, medium setting, the masks can be re- moved from the bag, Discard any inserts, and press. 4. Return the disinfected, pressed masks to your customer.
Reprinted with permission of DLI